Date: September 8, 2012 (1 Day)
Instructor: JoAnne Russo
Class Description: Once you've made your craft, you need to sell it. Craft Fairs are one of the best places to start but how do you get customers to stop at your booth. What do you use for walls? for floors? pedestals or shelves? Lighting?? How much work do you show, how little, what is the best way to display your work? Where should you sit? What about storage? This one day workshop will help you figure out the best way to display and sell your work. JoAnne will show lots of examples of booths (both ones that work and ones that don't) and give lots of resources to get the materials you need for your booth and display. You can make a well designed booth on a budget too! She also encourages her students to email her an image of your booth (if you have one) and your work so she can personally help design a booth with maximum impact.
Instructor Bio: JoAnne Russo has done craft fairs since the early 1980s. She makes sculptural baskets and sells them at the best shows in the country; the Smithsonian Craft Show, Philadelphia Museum of Art Craft Show and American Craft Exposition. In her career, she's done just about every kind of show; from mall shows to outdoors on the street, under tents, inside convention centers and the best venue - the National Building Museum in DC for the Smithsonian Craft show! She brings years of upgrading her own booth to the discussion. Her booth has won the "best booth" award at many shows. JoAnne is eager to share her knowledge of how to grab the customer's attention by creating a show-stopping booth!
(tuition includes lunch during workshop)
Studio/Materials Fee: $5
A $30 Registration Fee will be added to your course total. This is a one-time annual
fee for non-members. If you are a current member, this fee will be removed before
credit card processing.